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Escribà: The visual system is born from the essential: the raw material. A synthesis of the natural and the digital, expressed through cacao pixels.

Cuerno: The typographic design transfers the logic of the croissant’s folding and baking process into the graphic plane. Each brand message activates this visual metaphor, reinforcing the connection between product and identity.

Novus: The naming concept is projected into the visual identity, creating a visual ecosystem that stems from the exploration of traditional objects and symbols of the sector, reinterpreted through contemporary codes.

Puccias-02: From the Cinematic Universe to Everyday Life in Madrid: a Project that Connects Visual Narrative, Iconic Materials, and User Experience

D-Generades: From the intersection of fashion and masculinities, a critical reflection that turns tension and dissent into graphic tools to question established cultural and gender codes.

Xabier Isasti

Basquerville 2025
Visual Identity & Graphic Campaign

Novus 2/2
Editorial design

Joan Escribà
Visual Identity & Packaging

Novus 1/2
Visual Identity

Hasta el cuerno
Experimental type design

D-generades
Graphic campaign

Sustainable challenge
Graphic Campaign

Puccias-02
Branding & Interior design

Harroby
Graphic campaign

Basquerville 2025
Visual Identity & Graphic Campaign

Novus 2/2
Editorial design

Joan Escribà
Visual Identity & Packaging

Novus 1/2
Visual Identity

Hasta el cuerno
Experimental type design

D-generades
Graphic campaign

Puccias-02
Branding & Interior design

Harroby
Graphic campaign

A full-service design studio based in Barcelona, working worldwide.

Basquerville 2025

Backstage.

2025Brand IdentityCreative directionDigital designGraphic campaignInteractive designMotion GraphicsVitoria-Gasteiz

Basquerville is a design and technology festival held annually in Vitoria-Gasteiz, the capital of the Basque Country. In 2025, it celebrated its third edition, establishing itself as a key meeting point featuring highly prestigious national and international speakers from across the creative industries. The project involves developing the visual identity for this edition, covering creative direction, the conceptual and narrative framework, and the design of all graphic outputs for the festival: online and offline communication systems, audiovisual pieces, stage visuals, interactive interfaces, and spatial graphics. For this third edition, the thematic axis revolves around the Backstage, emphasizing the processual dimension of design: working methodologies, exploratory phases, failed iterations, discarded materials, preliminary sketches, and all the gesturality inherent to creation. Editorial research was carried out through interviews, articles, and talks by the speakers to map their thought processes and internal workflows. This research materializes in a modular visual system based on illustrations and graphic compositions that function as metaphors for each participant’s individual creative process. Each speaker has their own poster, specifically designed from the patterns, dynamics, and strategies that characterize their unique way of producing work. An identity that articulates a cross-cutting system of creative tools—from typography and illustration to motion graphics, wayfinding, interactive design, sound design, and copywriting—all synchronized under a single conceptual narrative: the Backstage.

Client
Basquerville festival

Sector
Design / Culture

Xabier I.

Olivier E.

Aimar M.

Mikel E.

Ane S.

Credits

Creative direction & Design Xabier Isasti

Coordination and Curatorship Habemus Studio

Motion & Interactive design Olivier Estévez

Typography Optimo Bureau Brut

Sound design Aimar Molero

Web development Seyes Studio

Wayfinding photos Manel Cano

Event photos Endika Portillo

Studio photos Biel de Miguel

Model Santiago de Hojas

Stylist Alba Casas

Video recording Tibek Films

3D Ricardo Rey

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The combination of the Artex and Droulers typefaces structures the visual identity, aiming to convey a stark and direct tone—an emblem of Basque communication.

Third edition: Backstage. The richness of design festivals lies in unveiling what underpins each project presented—strategies, and methods that sustain its development.

After gathering previous interviews, articles, and presentations, a visual system of illustrations is created to capture the creative process of each speaker.

Itziar Garaluce, a visual artist, explores moving images through various techniques, including stop-motion. In one of her projects, she devised a rotating machine that transforms physical slides into animations, and this very machine inspires the design of the festival poster.

Stop-motion machine

Itziar Garaluce

Multiple website views

Silencio, digital branding studio

In the creation of a website, each step is examined repeatedly until a mosaic of open windows accumulates; the Silencio sign becomes a mirror of this digital simultaneity.

Ingrid Picanyol, in her interview with RTVE, emphasizes the importance of research in design processes: “It is where the project is defined.” On her website, one can view the notes that document her creative process in the notebook.

Project research notebook

Ingrid Picanyol

Experimental work exploration

Vera Van de Seyp

The experimentation that defines Vera Van de Seyp’s work is reflected in the poster, where the gradient from one of her pieces becomes the central illustrative element.

Speakers posters

1/3

Speakers posters

2/3

Speakers posters

2/3

The wayfinding adopts the typographic identity, guiding attendees and projecting the festival’s concept throughout the space.

Wayfinding with event programe

Young-section speakers

Kaixo

Hello in Euskera

The festival uses Euskera (Basque) as the primary language.

This language, native to the Basque Country, is considered one of the oldest on the planet; of unknown origins and unrelated to any other language, it represents a valuable cultural treasure.

Backstage comes to life on the festival’s interactive screens through typefaces that fragment upon touch and images interpreted with forms in the process of definition.

The scarf is an emblematic symbol of Basque culture and its popular celebrations. Each year, the festival creates a unique, exclusive design that is given to attendees as a meaningful memento of the event.

Traditional festival Basque Country scarf

Euskal zapia

Elements of Basque culture are thoughtfully integrated into the identity, incorporating traditional rhythms and musical compositions, as well as visual references from regional attire, such as the pañuelo (scarf).

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The combination of the Artex and Droulers typefaces structures the visual identity, aiming to convey a stark and direct tone—an emblem of Basque communication.

Third edition: Backstage. The richness of design festivals lies in unveiling what underpins each project presented—strategies, and methods that sustain its development.

After gathering previous interviews, articles, and presentations, a visual system of illustrations is created to capture the creative process of each speaker.

Stop-motion machine

Itziar Garaluce

Multiple website views

Silencio, digital branding studio

In the creation of a website, each step is examined repeatedly until a mosaic of open windows accumulates; the Silencio sign becomes a mirror of this digital simultaneity.

Project research notebook

Ingrid Picanyol

Experimental work exploration

Vera Van de Seyp

The experimentation that defines Vera Van de Seyp’s work is reflected in the poster, where the gradient from one of her pieces becomes the central illustrative element.

Speakers posters

1/3

Speakers posters

2/3

Speakers posters

2/3

The wayfinding adopts the typographic identity, guiding attendees and projecting the festival’s concept throughout the space.

Wayfinding with event programe

Young-section speakers

Kaixo

Hello in Euskera

The festival uses Euskera (Basque) as the primary language.

This language, native to the Basque Country, is considered one of the oldest on the planet; of unknown origins and unrelated to any other language, it represents a valuable cultural treasure.

Backstage comes to life on the festival’s interactive screens through typefaces that fragment upon touch and images interpreted with forms in the process of definition.

Traditional festival Basque Country scarf

Euskal zapia