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Escribà: The visual system is born from the essential: the raw material. A synthesis of the natural and the digital, expressed through cacao pixels.

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Cuerno: The typographic design transfers the logic of the croissant’s folding and baking process into the graphic plane. Each brand message activates this visual metaphor, reinforcing the connection between product and identity.

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Novus: The naming concept is projected into the visual identity, creating a visual ecosystem that stems from the exploration of traditional objects and symbols of the sector, reinterpreted through contemporary codes.

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Puccias-02: From the Cinematic Universe to Everyday Life in Madrid: a Project that Connects Visual Narrative, Iconic Materials, and User Experience

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D-Generades: From the intersection of fashion and masculinities, a critical reflection that turns tension and dissent into graphic tools to question established cultural and gender codes.

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Xabier Isasti
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Xabier Isasti
Basquerville 2025
Visual Identity & Graphic Campaign
Basquerville 2025 thumbnail
Novus 2/2
Editorial design
Novus 2/2 thumbnail
Joan Escribà
Visual Identity & Packaging
Joan Escribà thumbnail
Novus 1/2
Visual Identity
Novus 1/2 thumbnail
Hasta el cuerno
Experimental type design
Hasta el cuerno thumbnail
D-generades
Graphic campaign
D-generades thumbnail
Sustainable challenge
Graphic Campaign
Sustainable challenge thumbnail
Puccias-02
Branding & Interior design
Puccias-02 thumbnail
Harroby
Graphic campaign
Harroby thumbnail
Basquerville 2025
Visual Identity & Graphic Campaign
Basquerville 2025 thumbnail
Novus 2/2
Editorial design
Novus 2/2 thumbnail
Joan Escribà
Visual Identity & Packaging
Joan Escribà thumbnail
Novus 1/2
Visual Identity
Novus 1/2 thumbnail
Hasta el cuerno
Experimental type design
Hasta el cuerno thumbnail
D-generades
Graphic campaign
D-generades thumbnail
Puccias-02
Branding & Interior design
Puccias-02 thumbnail
Harroby
Graphic campaign
Harroby thumbnail
A full-service design studio based in Barcelona, working worldwide.
Harroby

Harroby

Basque Festival of Emerging Design.

2024Brand IdentityGraphic campaignVitoria-Gasteiz

Harroby is the emerging Basque design festival held in the capital of Euskadi, Vitoria-Gasteiz. Conceived as a platform to showcase local young talent, it is part of the Basquerville festival, which takes place over three days in the city, providing a broad context for exposure and networking for new promising designers. The brief for the 2024 edition was to develop the visual identity and graphic campaign, with the aim of giving Harroby its own personality within the larger festival framework—recognizable, coherent, and distinct. A key pillar of the proposal is the strategic use of Basque typography, a resource deeply connected to the cultural identity of the territory. For this edition, Gaueko was selected, a contemporary typeface designed by Raoul Gottschling and Julien Simon that reinterprets the formal traits of traditional Basque lettering. Gaueko enriches the visual repertoire through alternates, glyphs, and symbols inspired by Basque mythology, providing a bold and renewed approach that amplifies the festival’s narrative. The graphic composition is organized around grid-based and geometric structures inspired by Euskadi’s urban signage, particularly street signs and city wayfinding. This approach establishes a visual dialogue between tradition and modernity, reinforcing the festival’s conceptual coherence and projecting a solid, recognizable visual identity adaptable to various media and graphic applications.

Client
Basquerville festival

Sector
Culture

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Raoul G.
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Julien S.
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Ana C.
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Xabier I.

Awards

2025 ADG Laus Bronze in Art direction / Poster

Credits

Creative direction & design Xabier Isasti
Type design Raoul Gottschling Julien Simon
Motion graphics Ana Collantes