Harroby
Basque Festival of Emerging Design.
Harroby is the emerging Basque design festival held in the capital of Euskadi, Vitoria-Gasteiz. Conceived as a platform to showcase local young talent, it is part of the Basquerville festival, which takes place over three days in the city, providing a broad context for exposure and networking for new promising designers. The brief for the 2024 edition was to develop the visual identity and graphic campaign, with the aim of giving Harroby its own personality within the larger festival framework—recognizable, coherent, and distinct. A key pillar of the proposal is the strategic use of Basque typography, a resource deeply connected to the cultural identity of the territory. For this edition, Gaueko was selected, a contemporary typeface designed by Raoul Gottschling and Julien Simon that reinterprets the formal traits of traditional Basque lettering. Gaueko enriches the visual repertoire through alternates, glyphs, and symbols inspired by Basque mythology, providing a bold and renewed approach that amplifies the festival’s narrative. The graphic composition is organized around grid-based and geometric structures inspired by Euskadi’s urban signage, particularly street signs and city wayfinding. This approach establishes a visual dialogue between tradition and modernity, reinforcing the festival’s conceptual coherence and projecting a solid, recognizable visual identity adaptable to various media and graphic applications.
Client
Basquerville festival
Sector
Culture
Awards
2025 ADG Laus Bronze in Art direction / Poster
Credits
Creative direction & design Xabier Isasti
Type design Raoul Gottschling Julien Simon
Motion graphics Ana Collantes
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