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Cuerno: The typographic design transfers the logic of the croissant’s folding and baking process into the graphic plane. Each brand message activates this visual metaphor, reinforcing the connection between product and identity. Escribà: The visual system is born from the essential: the raw material. A synthesis of the natural and the digital, expressed through cacao pixels. Puccias-02: From the Cinematic Universe to Everyday Life in Madrid: a Project that Connects Visual Narrative, Iconic Materials, and User Experience D-Generades: From the intersection of fashion and masculinities, a critical reflection that turns tension and dissent into graphic tools to question established cultural and gender codes. Novus: The naming concept is projected into the visual identity, creating a visual ecosystem that stems from the exploration of traditional objects and symbols of the sector, reinterpreted through contemporary codes.

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Cursor ilustrado de Sin Título-1
Xabier Isasti
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Xabier Isasti
Novus 2/2
Editorial design
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Joan Escribà
Visual Identity & Packaging
Joan Escribà thumbnail
Novus 1/2
Visual Identity
Novus 1/2 thumbnail
Hasta el cuerno
Experimental type design
Hasta el cuerno thumbnail
D-generades
Graphic campaign
D-generades thumbnail
Sustainable challenge
Graphic Campaign
Sustainable challenge thumbnail
Puccias-02
Branding & Interior design
Puccias-02 thumbnail
Harroby
Graphic campaign
Harroby thumbnail
Novus 2/2
Editorial design
Novus 2/2 thumbnail
Joan Escribà
Visual Identity & Packaging
Joan Escribà thumbnail
Novus 1/2
Visual Identity
Novus 1/2 thumbnail
Hasta el cuerno
Experimental type design
Hasta el cuerno thumbnail
D-generades
Graphic campaign
D-generades thumbnail
Puccias-02
Branding & Interior design
Puccias-02 thumbnail
Harroby
Graphic campaign
Harroby thumbnail
A full-service design studio based in Barcelona, working worldwide.
Joan Escribà

Joan Escribà

Cocoa Pixels in Barcelona.

2024BarcelonaBrand IdentityPackaging

The visual identity project for Joan Escribà, an iconic artisan chocolatier based in Barcelona, was born from the desire to convey a brand that honors the essence of cacao and the honest processes behind its transformation. Aiming to communicate a balance between tradition and modernity, the proposal emphasizes the conscious use of the cacao bean as the central symbol—both conceptually and aesthetically. The identity is built on a flexible graphic system composed of modular shapes inspired by a pixelated grid, evoking the texture and form of the cacao bean. This versatility allows the brand to adapt across multiple formats and applications without losing coherence, reinforcing a strong and authentic image with international reach. The design goes beyond visual appeal—it becomes the narrator of a story rooted in traceability, sustainability, and respect for origin. Every material choice—from the use of Matérica paper and blind embossing on packaging to chemical-free water-activated tape and custom molds—supports the narrative of a craftsman deeply committed to his craft and environment. The implementation of a modular labeling system, reusable stencils, and e-commerce-optimized packaging completes a visual ecosystem that communicates not just the what, but also the how and why. In this way, the identity not only wraps the product, but also projects Joan Escribà’s values and philosophy to those who appreciate quality with conscience.

Client
Joan Escriba

Sector
Food

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Xabier I.
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Sara B.
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Ricardo R.
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Simon P.

Awards

2025 ADG Laus Gold in visual identity ADG Laus In book in packaging

Credits

Creative direction & design Xabier Isasti
Photography Simon Pera
Motion graphics Sara Barcons
3D Ricardo Rey