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Cuerno: The typographic design transfers the logic of the croissant’s folding and baking process into the graphic plane. Each brand message activates this visual metaphor, reinforcing the connection between product and identity. Escribà: The visual system is born from the essential: the raw material. A synthesis of the natural and the digital, expressed through cacao pixels. Puccias-02: From the Cinematic Universe to Everyday Life in Madrid: a Project that Connects Visual Narrative, Iconic Materials, and User Experience D-Generades: From the intersection of fashion and masculinities, a critical reflection that turns tension and dissent into graphic tools to question established cultural and gender codes. Novus: The naming concept is projected into the visual identity, creating a visual ecosystem that stems from the exploration of traditional objects and symbols of the sector, reinterpreted through contemporary codes.

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Cursor ilustrado de Sin Título-1
Xabier Isasti
Cursor ilustrado de Sin Título-1
Xabier Isasti
Novus 2/2
Editorial design
Novus 2/2 thumbnail
Joan Escribà
Visual Identity & Packaging
Joan Escribà thumbnail
Novus 1/2
Visual Identity
Novus 1/2 thumbnail
Hasta el cuerno
Experimental type design
Hasta el cuerno thumbnail
D-generades
Graphic campaign
D-generades thumbnail
Sustainable challenge
Graphic Campaign
Sustainable challenge thumbnail
Puccias-02
Branding & Interior design
Puccias-02 thumbnail
Harroby
Graphic campaign
Harroby thumbnail
Novus 2/2
Editorial design
Novus 2/2 thumbnail
Joan Escribà
Visual Identity & Packaging
Joan Escribà thumbnail
Novus 1/2
Visual Identity
Novus 1/2 thumbnail
Hasta el cuerno
Experimental type design
Hasta el cuerno thumbnail
D-generades
Graphic campaign
D-generades thumbnail
Puccias-02
Branding & Interior design
Puccias-02 thumbnail
Harroby
Graphic campaign
Harroby thumbnail
A full-service design studio based in Barcelona, working worldwide.
Novus 1/2

Novus 1/2

Today’s law firm.

2024BarcelonaBrand Identity

Novus was created as a law firm aiming to challenge the traditional codes of the sector, projecting an ethical, transparent, and innovative image aligned with 21st-century society. Its name comes from Latin, one of Europe’s oldest languages, yet it means “New.” This paradox is reflected in the visual identity: just as the name takes something ancient and gives it a contemporary meaning, the design recovers traditional objects, elements, and visual supports from the legal field and reinterprets them in a modern graphic language. The typographic system is centered on Neue Montreal Mono by @pangram.pangram, a family rooted in the aesthetic of classic typewriters but updated for contemporary digital environments. The monospace typeface provides precision, legibility, and consistency, functioning as a bridge between the historical memory of the sector and current graphic needs. The identity is structured through a modular system, incorporating symbols, paragraph rules, and other graphic elements inspired by office iconography and visual language. This framework allows flexibility and coherence across applications, from corporate documents to digital platforms, ensuring a clear and recognizable visual communication. The result is a visual system that translates Novus’ values into a contemporary graphic experience, balancing tradition and modernity while projecting a distinctive personality within the legal world.

Client
Novus

Sector
Legal

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Marc S.
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Xabier I.
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Cristina B.

Credits

Art direction & graphic design Xabier Isasti
Creative direction Marc Sánchez
Naming Javi Ribas
Creative copywriting Cristina Blanc
Motion graphics Nacho Tabuenca